Why Is Drunk Elephant So Expensive

Drunk Elephant has carved a niche in the skincare industry not only for its premium products but also for its reputation as a luxury brand focused on clean, effective ingredients.

The question of why Drunk Elephant commands a higher price point sparks curiosity about the meticulous formulation process, sustainable sourcing practices, and commitment to skin-friendly formulations.

Drunk Elephant sets itself apart as a brand that prioritizes efficacy and skin health by prioritizing high-quality, bio-compatible ingredients and omitting potentially irritating substances.

This dedication to excellence in ingredient selection, research, and product development contributes to the brand's perceived value and premium pricing. Let's explore the elements that make Drunk Elephant a standout in the competitive skin care market.

Overview History of Drunk Elephant

Drunk Elephant was founded in 2012 by Tiffany Masterson, a stay-at-home mom interested in skincare.

After struggling with skin issues for years and experimenting with various products, she became intrigued by creating her skincare line.

Masterson's passion for clean, effective ingredients led her to partner with a team of chemists and experts to create what is now known as Drunk Elephant.

The brand name itself was inspired by an African myth where elephants eat fermented fruits and become "drunk," symbolizing their products' transformative effects on the skin.

Reasons Why Is Drunk Elephant So Expensive

Several factors contribute to Drunk Elephant's premium pricing, including:

1 . Clean and Ethical Ingredients

Drunk Elephant's philosophy revolves around using clean, non-toxic ingredients that are beneficial for the skin and devoid of harmful additives like parabens, sulfates, and synthetic fragrances. This commitment to ethical sourcing and formulation leads to a higher cost as these ingredients are often more expensive and require more stringent quality control measures. Essential oils, fragrances, and certain preservatives are often omitted from the products to maintain their purity and effectiveness, which can also contribute to a higher price point.

Moreover, the brand's founder Tiffany Masterson, has personally tried every ingredient that goes into the products, ensuring they meet her high standards for efficacy and safety. This level of attention and care adds to the premium nature of Drunk Elephant products. Lactic acid, one of their star ingredients, is also produced in-house using fermentation, adding to the brand's innovative approach and premium pricing.

2 . Innovative Formulation

Drunk Elephant's chemists and formulators are committed to creating innovative and effective skincare solutions that deliver real results for all skin types. This involves extensive research, development, and testing processes that add to the overall cost of production. The brand also continuously strives to improve formulations based on customer feedback and new scientific findings.

Moreover, Drunk Elephant has a patented ingredient delivery system known as "Emulsion Gel Base" (or EGB), which allows for optimal absorption of active ingredients into the skin. This unique formulation sets their products apart from other brands in terms of efficacy and justifies their higher price point.

3 . Sustainable and Eco-Friendly Practices

Drunk Elephant is focused on creating high-quality products and prioritizes sustainability and eco-friendliness in its practices. The brand uses recyclable packaging, sources ingredients from sustainable suppliers, and supports various environmental causes.

These efforts add to the cost of production but align with the values of conscious consumers willing to pay a premium for environmentally responsible brands.

4 . No Unnecessary or Filler Ingredients

Many skincare brands use filler ingredients like silicones, thickeners, and other additives to bulk their products or give them a smooth texture. However, these ingredients offer little to no benefits for the skin and can even cause irritation or breakouts in some individuals.

Drunk Elephant avoids using unnecessary or filler ingredients in its formulations, contributing to the higher cost. Still, it also ensures that every ingredient has a purpose and potential benefits for the skin.

5 . Limited Distribution Channels

Drunk Elephant limits its distribution channels to select retailers and its own official website. By avoiding mass-market retailers, the brand can maintain tighter control over the pricing of its products and ensure they are consistently available in stock. This exclusivity adds to the perception of luxury and premium quality associated with Drunk Elephant.

6 . Product Efficacy and Results

Ultimately, the high price tag of Drunk Elephant products can also be attributed to their proven efficacy and results. Many loyal customers rave about these products' positive effects on their skin, making them willing to invest in the brand's premium offerings.

The brand follows a strict "Suspicious 6-free" policy, which means they do not use six common skincare ingredients that have the potential to cause irritation or disrupt the skin's natural balance. This commitment to clean, effective ingredients adds value and justifies the higher cost of Drunk Elephant products.

How to Choose Drunk Elephant Products for Different Skins

With a wide range of products available, choosing the right ones for your specific skin concerns can be overwhelming. Here are some tips on how to select Drunk Elephant products based on different skin types:

1 . Oily/Acne-Prone Skin

If you have oily or acne-prone skin, look for products that contain salicylic acid, niacinamide, and alpha-hydroxy acids (AHAs), like glycolic acid. These ingredients help unclog pores, regulate oil production, and improve overall skin texture. Products can also benefit acne scars or hyperpigmentation.